The idea being, that with each new model of cellphone, the consumer will be able to do what they’ve always dreamed of. In fact, their new products tend to put forward the idea that they change reality.
It’s often said that few companies apply the wizard archetype as much as Apple does. When it comes to the figure of the magician, the marketing world is greatly influenced by this image. For example, many literary characters follow the pattern of an archetype. However, beyond the inevitable esoteric and spiritual connotation of many Jungian theories, these archetypes also form a frame of reference in popular culture. Jung’s book, The Archetypes and the Collective Unconscious acts as a reference for understanding this topic. Indeed, every one of these psychic patterns is found in our collective unconscious and is repeated, regardless of time or place. He claimed that we all, in some way or another, can have something in us of the hero, the ruler, the explorer, the jester, the innocent, the magician, etc. In fact, for Jung, our personality and psyche are predestined by archetypes.
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In other words, it’s not free or conditioned by our early experiences, education, or social environment. He proposed that human psychological development isn’t a blank slate. Carl Jung developed this theoretical approach within his analytical psychology.
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They make the world evolve and heal, and they rise up as inspiring beings.Īn archetype defines a series of emotional, cognitive, and behavioral patterns that guide our way of processing and acting in the world. These people might be involved in physics, economics, psychology, engineering, or medicine.
They’re associated with the intellect, but it’s a dynamic, active, and transformative intellect. Magicians are actually the most remarkable personalities on the archetype scale. However, we tend to forget that, behind them, they always have entities to guide, advise, and instruct them. We admire heroes because they’re the ones who perform great feats. When we think of the set of archetypes or primordial images that this famous Swiss psychiatrist created, the hero always tends to stand out. Engineers and scientists who promoted or still promote the advancement of our society. Some famous people who exhibit or exhibited this archetype include Albert Einstein, Nikola Tesla, Elon Musk, and Steve Jobs. This archetype represents thought, science, transformation, inspiration, and innovation. The magician archetype is one of the most interesting figures in Carl Jung’s analytical psychology.
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